Word of mouth marketing

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O carte interesanta, desi spune adevaruri evidente : ai grija de clientii tai, trebuie sa fie multumiti de la primul contact cu compania ta (vezi call center), ar trebui sa faci permission marketing si sa ai newsletter, etc. Intrebarea este nu daca le stiti – ci daca le faceti!

Ah – si daca vreti un pdf despre pasi, se gaseste aici :  http://www.wordofmouthbook.com/docs/WOM_Sernovitz_FiveTs.pdf 

Link

amazon – Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition

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