Trebuie sa aveti puterea sa o cititi – in definitiv, e vorba despre cum se face din nimic bici.

Si daca va pasioneaza domeniul, e necesara.

Daca nu va pasioneaza, macar va avertizeaza asupra tehnicilor care se pot folosi asupra celor despre care s-a spus  “ There’s a sucker born every minute “ . Cum sa gindesti altfel despre, sa zicem,  “Niagara Falls” , http://www.ptbarnum.org/humbugs.html :

“Barnum’s Museum was known for its wonders. So when Barnum advertised that he had imported at great expense a working model of Niagara Falls, people rushed to see the amazing spectacle. They were a little disappointed when they discovered that the model they had been looking for was 18 inches tall! However, all of the other interesting wonders at the museum made up for this temporary setback.”

Link amazon – There’s a Customer Born Every Minute: P.T. Barnum’s Secrets to Business Success